Study the Purple Link Perfomance Report to see which links are working best. Drop losers and iterate on your winners.

What does "drop losers" mean?

It means to stop wasting time and/or money placing links, either free or paid, in places that are not effective in bringing you visits that result in sales. You might experiment with a few variations before abandoning a marketing channel that's working for others, but your focus should be on improving on your winners, not fixing your losers.

What does "iterate on your winners" mean?

The Link Performance Report is always sorted with the most successful links at the top.

“Iterating” (“top of the hill” strategy), is a process where you identify what is working best and create variations of your top performers to work towards a positive ROI on your ad investment.

Let's say your top performing link is a Google ad which links to a specific landing page, and this ad is doing a good job driving traffic and conversions.

To "iterate" means to create and run variations of your Google ads, and link each to a variation of your top performing landing pages, to see which link / landing page combo performs best (also called "A/B testing").

What type of variations should I try with my landing pages?

Try:

a landing page with tons of content ("the more you tell, the more you sell"), with a long scrolling page with many paragraphs of marketing text, along with images and CTA buttons
as an alternative, try a minimalist landing page variation with a lot less text, using large, bold headlines, callouts and bullet points, and very little body text
try putting a prominent video at the top of the page on one landing page, and another landing page with no video
try one landing page with a humble, straightforward tone, like a press release
test the humble landing page against a variation that is more bold and sales-oriented
include a Countdown Timer on your landing page with a limited-time discount, and test this against a landing page with no countdown
try a landing page with humor and cartoons, and another that is sober and informational in tone
try a very colorful landing page, and test that against a variation with only one accent color, also one with a light background, and another with a dark background

PageBunny makes it easy to create landing pages and copy elements between them!

NOTE: Remember to add the name of your landing page in the link generator so you know which landing page is working the best!